Webinar: Theorizing from Case Studies: How Far Have We Come? And Where to From Here?

Theorizing from Case Studies: How Far Have We Come? And Where to From Here?

Eriikka Paavilainen-Mäntymäki, University of Turku & University of Vaasa
Rebecca Piekkari, Aalto University
Emmanuella Plakoyiannaki, University of Vienna & Leeds University Business School
Catherine Welch, University of Sydney

Are you using case studies in your own research, supervising case-based research or interested in doing a case study in the future?

If so, join our webinar presented by the authors of the 2021 JIBS Decade Award winning article “Theorizing from case studies: Towards a pluralist future for international business research”. The authors will discuss the key arguments from their 2011 paper, in particular the different forms that theorising from case studies can take. They will adopt a critical stance towards inductive theory building and recommend ‘contextualized explanation’ as a promising alternative to doing case studies. They will also cover developments in case research since the publication of their 2011 paper, not just in international business but in management and the social sciences more generally. They will share with the audience what they see as the most exciting opportunities for case research in the future. Participants in the webinar will gain a state-of-the-art understanding of case study methodology and an appreciation of the various options for achieving contextualized explanation in their studies.

Key takeaways:
• Why inductive theory building is not the only option
• Key trends in case research in the social sciences since 2021
• ‘State of the Art’ of IB case research in 2021
• Future directions for case research


Thursday, March 25, 2021
11:00AM – 12:00PM EST


About the Speakers

Eriikka Paavilainen-Mäntymäki
is an Associate Professor in International Business at the University of Turku and an Adjunct Professor at the University of Vaasa, Finland. Her research interests focus on the internationalization processes of firms, entrepreneurship in small and medium-sized and family enterprises, the role of time and temporality in research and qualitative research methods. She is a member of the Journal of International Business Studies Editorial Review Board and has published and reviewed articles in several journals. Currently she is working on a special issue on time in international business research.


Rebecca Piekkari
is Marcus Wallenberg Professor of International Business at Aalto University, School of Business in Finland. Her on-going research focuses on the shifting meaning of location for management activities in multinational corporations; translation as an approach to international business phenomena; diversity and inclusion in international organizations and the future of qualitative methodology. She is Board Member and Fellow of the Academy of International Business and Fellow of the European International Business Academy.


Emmanuella Plakoyiannaki
is Chair of International Business at the University of Vienna, Austria, and visiting Professor at Leeds University Business School (LUBS), UK. She is Associate Editor at the British Journal of Management and Co-Chair of the International Business/International Management SIG of the British Academy of Management (BAM). Her research interests refer to SME and family firm internationalization and qualitative (case) study research. She currently investigates the role of time and temporality in qualitative inquiry. She is teaching qualitative research in Austria and abroad.


Catherine Welch
is an Associate Professor in International Business at the University of Sydney, Australia, and Distinguished Visiting Professor at Aalto University School of Business. Her research interests lie in the areas of process approaches to studying firm internationalisation and qualitative research methodology. She is a founding committee member of the Research Methods SIG (RM-SIG) of the Academy of International Business.