Webinar: Revisiting Export Strategy: Research and Practice

Exporting is arguably the most consequential international business (IB) and international
marketing (IM) activity undertaken by firms. It is also the backbone of IB initiatives, with
MNCs and other large international firms being among the largest exporters. Recently, the
anti-globalization theme has regained momentum, especially following the COVID-19
pandemic, the war in Ukraine, and subsequent supply chain bottlenecks. These disruptions
have demonstrated the importance of exporting and importing not only for finished goods but
also commodities. Paradoxically, as compared to the past, far less research on exporting topics
is published in academic journals lately. Research activity on exporting as an alternative to
more involved forms of IB/IM engagement does not appear to have gained much momentum
among scholars.
Our goal in this webinar is to present exporting’s role in IB/IM research and practice. We will
also discuss how exporting strategy can respond to fundamental shifts in globalization
(e.g., digitalization, anti-globalization, strong dollar), and disruptive changes in global climate
(e.g., politics, economic, the pandemic). The webinar will highlight country and company
illustrations and will provide various lenses through which scholars and practitioners might
approach exporting.
The target audiences include academics, researchers, and practitioners

Key Takeaways:

  • The ubiquity and importance of exporting within IM/IB
  • Responding to fundamental global shifts and disruptive forces through exporting
  • Issues and topics for future export research consideration (areas, conceptualizations, and

Thursday, October 20th, 2022

11:00 – 12:00PM EST


About the speakers:

Saeed Samiee

Saeed Samiee is the Collins Professor of Marketing and International Business at The University of Tulsa. He has contributed to scholarly journals in marketing and international business, including the Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, and Journal of International Business Studies. He is an area editor for the Journal of International Business Studies (marketing), an Associate Editor for Decision Sciences Journal (marketing and international business), and serves on the editorial review and/or advisory boards of thirteen scholarly journals in marketing and international business. He is an AIB Fellow and a Distinguished Fellow of the Academy of Marketing Science.

Ayşegül Özsomer

Ayşegül Özsomer is Professor of Marketing at Koç University, Istanbul, Turkiye.  She has taught, consulted, and conducted research in the US before joining Koç University. Her research focuses on (a) global marketing strategy (b) emerging markets, and (c) marketing’s role in tough economic times. She has published in top scholarly journals including the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of International Marketing and Human Resource Management. She is the recipient of the 2011 Gerald Hills Best Paper Award for ten year impact on entrepreneurship research and the 2013 Cavusgil Award for her paper investigating the interplay between global and local brands. Her research is well read and well cited with about 3500 google scholar citations. Dr. Ozsomer was a visiting scholar at the Univ. of Michigan, Ann Arbor, the Anderson Graduate School of Management, UCLA, and Harvard University. Her co-authored book, The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and the Competition (McGraw Hill) was selected the best strategy book by Business+Strategy in 2012.

Tamer Cavusgil (Moderator)

Tamer Cavusgil has been teaching international business/marketing for more than three decades. His professional interests encompass global marketing strategy, early internationalization, emerging markets, exporting, and pedagogy. Cavusgil is currently Fuller E. Callaway Professorial Chair, and Executive Director, Center for International Business Education and Research (CIBER), at the Institute of International Business, Robinson College of Business, Georgia State University. Tamer is an elected Fellow of the Academy of international Business, and a visiting professor at the University of South Australia and the University of Leeds.