Webinar: Meta-Analysis in IB Research


Meta-Analysis in IB Research


Dr. Ahmet H. Kirca

Associate Professor of International Business and Marketing

Broad College of Business, Michigan State University


Webinar recording from June 25, 2020

Presentation Slide Deck


Meta-analysis is a systematic and quantitative review technique that help a field to take stock of knowledge by combining findings across studies, comparing study findings, generating and testing theoretical propositions. This webinar focuses on the significance of meta-analytic methods in international business research and provide guidelines for researchers who would like to employ meta-analytic approaches to further enhance knowledge development and dissemination in our field.

Take-aways from this session:

  • The role of meta-analysis in marketing, management and international business
  • An overview of the meta-analytic research process
  • Best practices from the literature.


About the Speaker







Dr. Ahmet H. Kirca
Associate Professor of International Business and Marketing
Broad College of Business, Michigan State University

Professor Kirca received his Ph.D. in International Business from the University of South Carolina, Columbia. Dr. Kirca currently serves as Interim Co-Director of International Business Center and CIBER, as well as Director of the Doctoral Program in the Department of Marketing at MSU.

His research focuses on IB and marketing strategy with a special emphasis on applied meta-analysis, firm internationalization, innovation and organizational culture. He has several articles in top academic journals including the Academy of Management Journal, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Management, Journal of Retailing, International Journal of Research in Marketing and Journal of World Business, among others. Kirca teaches undergraduate, MBA and Ph.D. level courses.

Kirca had extensive industry experience in textile and tourism industries in Turkey and fluently speaks English, French, and Italian languages with working knowledge of Spanish and Japanese.



The International Business Webinar Series is a project of the national CIBER Minority Serving Institution (MSI) Consortium, led by Georgia State University CIBER and sponsored by CIBERs at Florida International University, George Washington University, Indiana University, Loyola Marymount University, Michigan State University, Temple University, Texas A&M University, University of Colorado-Denver, and the University of Maryland. This program is partially funded by the U.S. Department of Education.



Looking for more?

Receive updates from CIBER straight to your inbox, and you’ll be the first to know to about upcoming webinars and more!

Yes, send me updates! 


Be sure to check out our Activities Page and follow us on Twitter and LinkedIn to stay informed about upcoming webinars!