Webinar: International Business Research Methodology


International Business Research Methodology


Dr. Leigh Anne Liu, Georgia State University

Dr. Saeed Samiee, The University of Tulsa


Webinar recording from July 23, 2020

Presentation Slide Deck


This webinar addresses important nuances in research involving two or more nations or cultures. The webinar focuses on relevant cross-cultural methodological considerations with specific examples in published works. We discuss specific strategies of conducting theory driven cross-cultural research, including the whole process of design with geography and culture in mind, extreme response styles, measurement equivalence and invariance, analyses, alternative testing, among other topics. The webinar also addresses challenges and opportunities of IB research in light of disruptive societal shifts and the emergence of “the new normal.”

Takeaways from this webinar include:

  • Theory-model fit in international business research
  • Life cycle of cross-cultural empirical projects
  • Single vs mixed methods (quantitative vs qualitative, experiments, networks, text mining)


About the Speakers







Dr. Leigh Anne Liu
Professor of International Business
Georgia State University  
Fulbright-Hanken Distinguished Chair in Business and Economics 2020-2021

Dr. Liu studies how culture and cognition influence intercultural interactions, including negotiation, conflict management and collaborations at all levels. Her research appears in Administrative Science QuarterlyJournal of Applied Psychology and Journal of International Business Studies, among other outlets. She has been a visiting professor at University of South Australia, Toulouse Business School in France, Peking University and Nanjing University in China. She has consulted for Fortune 500 companies and the non-profit sector on conflict management and multicultural competency programs. Professor Liu has taught courses and workshops for undergraduate, MBA, master of international business, Ph.D. and executive students on topics of international negotiation, multicultural competency, global management and cross-cultural behavior.











Dr. Saeed Samiee
Professor of Marketing and International Business
The University of Tulsa

Saeed Samiee is the Collins Professor of Marketing and International Business at The University of Tulsa. He has contributed to scholarly journals in marketing and international business, including the Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, and Journal of International Business Studies. He is an area editor for the Journal of International Business Studies (marketing), an Associate Editor for Decision Sciences Journal (marketing and international business), and serves on the editorial review and/or advisory boards of thirteen scholarly journals in marketing and international business. He is an AIB Fellow and a Distinguished Fellow of the Academy of Marketing Science.





The International Business Webinar Series is a project of the national CIBER Minority Serving Institution (MSI) Consortium, led by Georgia State University CIBER and sponsored by CIBERs at Florida International University, George Washington University, Indiana University, Loyola Marymount University, Michigan State University, Temple University, Texas A&M University, University of Colorado-Denver, and the University of Maryland. This program is partially funded by the U.S. Department of Education.



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