Webinar: Global Business and National Industrial Policy: Managing a Paradigm Shift

Global Business and National Industrial Policy: Managing a Paradigm Shift


For the last fifty years or so, globalization has been the dominant operating paradigm for business enterprises of all sizes. Yet, the business landscape is changing quickly. Where once eschewed by capitalistic economies, national industrial policies are becoming more common. Join us as we explore how multinational firms are managing in this evolving global model.

Key Takeaways:

  • Why are national industrial policies becoming more common and what are the effects on businesses from national industrial policies?
  • How are firms balancing the need for global scale with the realities of an evolving world order?
  • What factors are companies using to choose where to operate (e.g., sales, manufacturing and R&D locations)?
  • What are the new business models and structures that might emerge?
  • While challenges abound, are there positive implications for industry?

Thursday, March 24, 2022
11:00AM – 12:00PM EST

About the Speakers

Janell D. Townsend
Janell D. Townsend is a Professor of Marketing and International Business, and Chair of the Management & Marketing Department at Oakland University, in Rochester, Michigan, USA. Dr. Townsend also teaches marketing strategy in the Masters of Science in Engineering Management program at TU-Wien in Austria, and with the Chair of Technology Innovation Management at the University of Zurich in Switzerland. She has also taught at Michigan State University, Wayne State University and was honored to serve as the Hedi Fritz-Niggli Visiting Professor of Business at the University of Zurich. She earned her Ph.D. from Michigan State University in Marketing and International Business.

Dr. Townsend is a recognized expert in global marketing strategy, with interests falling within the nexus of branding, innovation, and globalization of the firm. Her research has appeared in top tier business journals such as the Journal of International Business Studies, Journal of Product Innovation Management, Marketing Letters, Journal of International Marketing, Industrial Marketing Management, Industrial and Corporate Change, Journal of Business Research, International Marketing Review, and Thunderbird International Business Review, among others. Her research has received commendations and awards for their contributions from top national and international conferences, including from the American Marketing Association and the Academy of International Business. She has served as a chair for a number of annual conferences, including Product Development Management Association (PDMA), the European Marketing Association, and the International Motor Vehicle Program (now PVMI, part of the Mack Institute at the Wharton School). Townsend serves on the editorial review board of the Journal of Product Innovation Management, and edited a special issue on innovation in the global automotive industry.

Dr. Townsend regularly consults and collaborates with major global automotive OEM’s, suppliers, and market research firms on research projects, and coaches executives as they deal with transformative strategic issues. She has also served as an expert witness in legal cases involving marketing and innovation issues with automotive and related products.

Professor Townsend has professional experience with Clarion Corporation of America, Intel, and Unisys, among others. She actively serves the academic and business communities through work with research, program, academic, student oriented, and professional development organizations. Dr. Townsend has also served on the board of directors for non-profit organizations, such as the Automotive Women’s Alliance Foundation, Let’s Build Character Career Development, and PDMA’s Academic Board.


Sridhar Kota
Professor Emeritus, University of Michigan
Executive Director, MForesight Alliance

Sridhar Kota is the Herrick Emeritus Professor of Engineering, Emeritus Professor of Mechanical Engineering at the University of Michigan where he served for 34 years. He is the founding Director of MForesight: Alliance for Manufacturing Foresight – a federally-funded national consortium (a think-and-do tank) focused on accelerating technological innovation to enhance U.S. manufacturing competitiveness. From 2009 to 2012, Kota served as the Assistant Director for Advanced Manufacturing at the White House Office of Science and Technology Policy. He played an instrumental role in conceptualizing and championing the establishment of the National Manufacturing Innovation Institutes.

Kota is the CEO of FlexSys Inc., a small business he founded in 2001, that developed and flight-tested the world’s first modern aircraft with shape-changing wings to improve fuel efficiency. In response to Covid crisis in 2020, he founded Inspire Rx LLC that invented and manufactures negative pressure devices to treat Covid-19 patients and protect healthcare workers.

Kota authored over 250 technical papers, 40 patents on bio-inspired engineering systems and soft robotics. He is the recipient of the American Society of Mechanical Engineers (ASME) Machine Design Award, Leonardo da Vinci Award, Outstanding Educator Award and the University of Michigan Regents’ award for Distinguished Public Service and the Distinguished University Innovator Award.


Peter Cleveland
Vice President, Global Government AffairsTMSC

VP at the largest semiconductor foundry in the world. Direct global policy and legal matters. TSMC makes advanced chips and maintains a $600 billion market capitalization. Worked for sixteen years in the United States Senate. In the private sector, have chaired the BOD of trade associations, such as the Information Technology Industry Council and Trans Atlantic Business Council. Help drive tech industry consensus on global semiconductor policies, IP protection and enforcement, trade, and export controls. Member, New York and Washington, DC Bars and Council on Foreign Relations.