Webinar: Doing Business in Emerging Markets



Changing Nature of Emerging Markets


Dr. S. Tamer Cavusgil, Georgia State University

Dr. Pervez Ghauri, University of Birmingham

Dr. Leigh Anne Liu, Georgia State University

Moderated by: 

Sebastian van der Vegt, Untold Communications; WBMV Consulting


Webinar recording from November 12, 2020




Emerging markets, rapidly transforming and dynamic economies, have been the focus of numerous firms in search of growth opportunities over the past four decades. These economies share such common phases of evolution as rapid economic transformation, market liberalization, and impressive gains in competitiveness — often accompanied by significant social and political change and urbanization.

While emerging markets, along with the rest of the world, experienced one of the most devastating disruptions caused by the global pandemic of 2020, the phenomenon of rapid economic transformation and the story of emerging markets remain very relevant. Despite having to endure economic shocks, emerging markets continue to be highly dynamic and full of market potential.

In this conversation, professors Cavusgil, Ghauri, and Liu will provide an update on the current state of emerging market growth and transformation. They will also offer their expectations of their future evolution. What policy measures need to be in place to support emerging market multinationals? How should advanced economy multinationals adjust? In the face of global competition for resources and capital, will emerging market firms be able to deploy new technologies, sustainable use of resources and collaborative business models?

Having just completed the 3rd edition of their book, Doing Business in Emerging Markets, Cavusgil, Ghauri and Liu will also discuss the features in the new edition. Of interest to both practitioners and students of international business, readers will find a highly analytical treatment of these growth economies in this edition of the book. New to this edition are 13 original cases written by expert scholars on emerging markets. Each case provides a different country context and managerial set of challenges to be analyzed.

This webinar will be moderated by Sebastian van der Vegt, Untold Communications, who will raise questions of contemporary interest to practitioners and scholars of emerging markets.

Key takeaways:

  1. What is the current significance of emerging markets to the global economy?
  2. What does the future hold for emerging markets?
  3. What are pressing questions for scholarly research on emerging markets?



About the Speakers









Dr. S. Tamer Cavusgil
Executive Director, CIBER
Fuller B. Callaway Professorial Chair
Georgia State University

Tamer is a world-renowned educator, scholar, mentor, journal editor, institution builder, leader of professional societies, and advisor to senior executives & international agencies. A trustee of Sabanci University and visiting professor at Leeds University & University of South Australia.

Tamer has authored several dozen books and some 200 refereed journal articles. He mentored over 35 doctoral students at Michigan State & Georgia State who have become accomplished educators themselves. Tamer is the senior author of the leading text International Business: Strategy, Management, and the New Realities, 5th Ed., Pearson Education, co-authored with Gary Knight & John Riesenberger.

Tamer holds a BS from Middle East Technical University and MBA & PhD from University of Wisconsin. He has honorary doctorates from The University of Hasselt & University of Southern Denmark, in addition to being the inaugural Honorary Professor at Atilim University. Tamer is an elected Fellow of the AIB.








Dr. Pervez Ghauri
Professor of International Business
University of Birmingham

Ghauri is Professor in International Business at Birmingham Business School, Editor in Chief for International Business Review, Consulting Editor for Journal of International Business Studies, Fellow of Academy of International Business and European International Business Academy, and sits on the EIBA board.

He has extensive experience in teaching, research and institution building, and has been consulting with a number of multinationals such as BP, Ericsson and Airbus industries.
His recent research focuses on multinational enterprises in emerging markets. Latest projects include social entrepreneurship, the role of multinational enterprises in poverty alleviation, developing a digital business model for the benefit of the poor and female segments, and exploring how MNEs can create a competitive position through ethical behavior in EMs.
He has published 30+ books and 100+ journal articles in top journals. His books are used globally, including the USA, across Europe, and China.











Dr. Leigh Anne Liu
Professor of International Business
Georgia State University
Fulbright-Hanken Distinguished Chair in Business and Economics 2020-2021

Dr. Liu studies how culture and cognition influence intercultural interactions, including negotiation, conflict management and collaborations at all levels. Her research appears in Administrative Science QuarterlyJournal of Applied Psychology and Journal of International Business Studies, among other outlets. She has been a visiting professor at University of South Australia, Toulouse Business School in France, Peking University and Nanjing University in China. She has consulted for Fortune 500 companies and the non-profit sector on conflict management and multicultural competency programs. Professor Liu has taught courses and workshops for undergraduate, MBA, master of international business, Ph.D. and executive students on topics of international negotiation, multicultural competency, global management and cross-cultural behavior.








Sebastian van der Vegt
Managing Director, Untold Communications
Partner, WBMV Consulting

Mr. van der Vegt has 20+ years of international experience, including leading roles within The Coca-Cola Company and the United Nations (UN) on 3 continents. He co-authored one of the first UN books on Sustainability.

MBA, BA in Psychology, Executive Education in International Communications. Speaks 5 languages.



The International Business Webinar Series is a project of the national CIBER Minority Serving Institution (MSI) Consortium, led by Georgia State University CIBER and sponsored by CIBERs at Florida International University, George Washington University, Indiana University, Loyola Marymount University, Michigan State University, Temple University, Texas A&M University, University of Colorado-Denver, and the University of Maryland. This program is partially funded by the U.S. Department of Education.



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