Webinar: Brave New World of Retailing: Trials, Tribulations and Tips

Brave New World of Retailing: Trials, Tribulations and Tips

This presentation offers an overview of the current problems and possibilities in the retailing industry with suggestions for educators and researchers, as well as practitioners in the area. Retailing is a service industry that exists in all the countries around the globe albeit at different levels of development. As a result, the transformation that the world is going through is most evident in retailing given its ubiquitous nature in people’s lives in the world. The digital revolution, along with changes in the macro environments and consumer behaviors, trigger and fuel this transformation.

Today, retailing is being redefined and, the process is in the making as we speak. More than ever, the industry presents itself as a prodigious laboratory open to a rich array of research, case writing, teaching, and management opportunities. This webinar highlights the burning issues and current trends in the retail industry with the aim to enhance teaching and research efforts of the educators and to trigger calls to action for retail practitioners.

Key Takeaways:

  • Learn about the current trends in retailing worldwide and the profound impact of the digital revolution on its global transformation.
  • Gain insights about the changing competitive environment in retailing along with the rising importance of innovation & creativity in retail strategy and emerging business models and new retail formats.
  • Global supply chain challenges & impact on retail strategy & need for creative solutions.

Thursday, February 10, 2022
11:00AM – 12:00PM EST

Brave New World of Retailing

About the Speakers

Cuneyt Evirgen
Executive Development Unit Director, Sabancı University

Cuneyt Evirgen holds BSc in Electrical Engineering, BsC in Mathematics and MBA degrees from Bosphorous University, Turkey and PhD degree in marketing (with minor in international business) from Michigan State University (MSU), USA. He was the recipient of the Outstanding Alumni Achievement Award given by Michigan State University Eli Broad College of Business in 2010.
Dr. Evirgen has been the Director of Executive Development Unit (EDU) at Sabancı University (ranked 55th in Financial Times Executive Education Custom Programs 2020 Global Ranking) and practice faculty member in the Sabancı Business School since 2004. His responsibilities cover management of custom and open enrollment nondegree programs in executive education as well as professional non-thesis graduate programs at Sabancı University.
In addition to Executive Education, Dr. Evirgen specializes in Marketing & Retailing Strategy. Following his project and consultancy work at International Business Centers at MSU, he was the General Manager of a leading market research agency in Turkey for 8 years and coordinated numerous market research projects in Turkey, Caucasia and Central Asia through subsidiary companies formed.
Dr. Evirgen also has over 4,000 hours of graduate and executive teaching experience along with publications in academic and trade journals, and have written book chapters and company cases.
Finally, Dr. Evirgen, has 25 years of Corporate Board level experience in leading retailers listed in Borsa Istanbul Stock Exchange including Teknosa (www.teknosa.com) and Carrefoursa (www.carrefoursa:com) and currently continues to serve as an Independent Board Member at Teknosa Inc. Dr. Evirgen has also been the academic consultant of the Retailing Sectoral Assembly of the Union of Chambers & Commodity Exchanges of Turkey between 2010-2020.

Dr. Sevgin Eroglu

Dr. Sevgin Eroglu is a faculty member in the Robinson College of Business, Institute of International Business, Georgia State University. She specializes in international marketing, retailing, and consumer behavior. Dr. Eroglu’s research has been published in leading academic journals including: Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Retailing, International Marketing Review, Marketing Letters and Journal of Consumer Psychology. Her extensive teaching, consulting, speaking and training activities span a variety of organizations (commercial and academic) and geographies (Europe, Asia, North Africa and the Americas). Dr. Eroglu has been recognized as a master teacher in graduate and executive teaching and has been the recipient of numerous teaching awards. Her consulting work spans the spectrum from marketing research to marketing strategy in both domestic and international contexts. She maintains her long-term affiliations with many academic and commercial institutions including those in France, Brazil, Egypt, Italy and Turkey.