This webinar provides an introduction to bibliometrics as a research tool, the basic steps in preparing and implementing a bibliometrics project, ways of analyzing and discussing data-driven results, and providing frameworks for guiding future research. The webinar will provide several examples of how bibliometrics has been used in international marketing/business.
Key Takeaways:
1. Understanding bibliometrics as a research tool to explore various disciplines or topics within a discipline.
2. A stepwise guide to undertaking bibliometrics research.
3. Developing data-driven conceptual frameworks as means of guiding future research.
Thursday, May 26, 2022
11:00AM - 12:00PM EST
About the Speakers
Dr. Saeed Samiee
Professor of Marketing and International Business
The University of Tulsa
Saeed Samiee is the Collins Professor of Marketing and International Business at The University of Tulsa. He has contributed to scholarly journals in marketing and international business, including the Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, and Journal of International Business Studies. He is an area editor for the Journal of International Business Studies (marketing), an Associate Editor for Decision Sciences Journal (marketing and international business), and serves on the editorial review and/or advisory boards of thirteen scholarly journals in marketing and international business. He is an AIB Fellow and a Distinguished Fellow of the Academy of Marketing Science.
Dr. Brian R. Chabowski
Professor of Marketing
University of Tulsa & University of Vaasa
Brian R. Chabowski is Professor of Marketing in the Collins College of Business at the University of Tulsa. He has published multiple times in journals such as Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, and Industrial Marketing Management. Additionally, he is a recipient of the 2018 S. Tamer Cavusgil Award from the American Marketing Association recognizing an article as the most significant contribution to the advancement of practice of international marketing management for the year. Brian earned his PhD from Michigan State University in Marketing (major) and International Business (minor), his MBA from Indiana University in Marketing and Strategic Management Consulting (majors) as well as Finance (minor), and his BA from Monmouth College (Illinois) in History, Spanish, and International Studies (majors). Currently, he is serving for one year as a Fulbright Scholar at the University of Vaasa in Finland.