Executive Highlights

Reflections on international marketing: destructive regeneration and multinational firms

Posted On September 28, 2015
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by Cavusgil, S. Tamer, Erin Cavusgil Academy of Marketing Science. Journal 40, no. 2 (2012): 202-217

Abstract Constant in the evolution of the business enterprise has been its relentless search for competitive advantage. What has been phenomenally different about this quest is that it is, increasingly, a global landscape that defines the firm’s opportunities and… more »

Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands

Posted On September 28, 2015
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by Townsend, Janell D., S. Tamer Cavusgil, Roger J. Calantone Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Advances in International Marketing, Volume 23), K. Scott Swan, Shaoming Zou (eds.), Emerald Group Publishing Limited (2012): 3-37

Abstract Understanding the impact of marketing-related investments on market-based assets is a fundamental issue for marketers.… more »

Global integration of brands and new product development at General Motors

Posted On September 28, 2015
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by Townsend, Janell D., S. Tamer Cavusgil, Marietta L. Baba Journal of Product Innovation Management 27, no. 1 (2010): 49-65

Abstract The rapidly globalizing marketplace reflects environmental characteristics requiring the development of unique capabilities that enable the firm to create competitive advantages. Correspondingly, this study addresses challenges faced by managers in a large company with… more »

Enhancing international customer–supplier relationships through IT resources: A study of Taiwanese electronics suppliers

Posted On September 28, 2015
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by Jean, Ruey-Jer Bryan, Rudolf R. Sinkovics, S. Tamer Cavusgil Journal of International Business Studies 41, no. 7 (2010): 1218-1239

Abstract The growing popularity of outsourcing and offshore-partnering activities raises the issue of what strategies are appropriate for firms to successfully manage customer–supplier relationships in the international context. Little has been written about how information… more »

Choice of ownership mode in joint ventures: An event history analysis from the automotive industry

Posted On September 28, 2015
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Talay, M. Berk, S. Tamer Cavusgil Industrial Marketing Management 38, no. 1 (2009): 71-82

Abstract Inter-firm partnerships continue to be a major trend in the B2B context. Firms seek collaborative ventures to enter foreign markets, combine resources, share costs and risks, and build synergies in an increasingly competitive environment. Accordingly, the impacts of firm and… more »

Overcoming export manufacturers’ dilemma in international expansion

Posted On September 28, 2015
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by Wu, Fang, Rudolf R. Sinkovics, S. Tamer Cavusgil, Anthony S. Roath Journal of International Business Studies 38, no. 2 (2007): 283-302

Abstract Learning and acquiring local market knowledge from foreign distributors are central to manufacturers’ export market performance. Drawing from the resource-based view, we propose that manufacturers need to develop stronger local market competence… more »

Toward a Typology of Commitment States Among Managers of Born-Global Firms: A Study of Accelerated Internationalization.

Posted On September 28, 2015
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By Freeman, Susan, S. Tamer Cavusgil Journal of International Marketing 15, no. 4 (2007): 1-40

Abstract Substantial scholarly work has shed much light on the development of a contemporary global environment—namely, the phenomenon of born-global firms. These young entrepreneurial firms, which take on internationalization early in their evolution, are now found in large numbers in… more »

Alliance Orientation: Conceptualization, Measurement, and Impact on Market Performance

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by Kandemir, Destan, Attila Yaprak, S. Tamer Cavusgil Academy of Marketing Science. Journal 34, no.3 (2006): 324-340

Abstract Interfirm collaborations have inspired a rich literature in marketing and strategy during the past two decades. Building on this extant work, the authors developed a new construct, alliance orientation, and explored its influence on firms’ alliance network… more »

The impact of strategic fit among strategy, structure, and processes on multinational corporation performance: A multimethod assessment

Posted On September 28, 2015
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by Xu, Shichun, S. Tamer Cavusgil, J. Chris White Journal of international marketing 14, no. 2 (2006): 1-31

Abstract The international marketing literature has produced divergent findings regarding the effect of a standardized marketing strategy on firm performance among large multinational corporations (MNCs). Prior research has typically considered external or environmental factors to reconcile different… more »