Country-risk measurement and analysis: A new conceptualization and managerial tool

Posted On September 28, 2015
Categories Executive Highlights Tags

by Brown, Christopher L., S. Tamer Cavusgil, A. Wayne Lord International Business Review 24, no. 2 (2015): 246–265

Abstract Country risk analysis has been a topic of investigation for decades, often focused on forecasting the risks to business profitability and assets when investing in a country. While there have been gradual improvements in the analytic techniques and… more »

Delineating Foreign Market Potential: A Tool for International Market Selection

Posted On September 28, 2015
Categories Executive Highlights Tags

Ozturk, Ayse, Eric Joiner, S. Tamer Cavusgil Thunderbird International Business Review 57, no. 2 (2015): 119–141

Abstract International expansion is becoming more imperative in today’s marketplace. However, determining which markets best suit a specific company is not a straightforward task. This study tackles the question of how managers should go about identifying, evaluating, and selecting foreign markets. For… more »