Global integration of brands and new product development at General Motors

Posted On September 28, 2015
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by Townsend, Janell D., S. Tamer Cavusgil, Marietta L. Baba Journal of Product Innovation Management 27, no. 1 (2010): 49-65

Abstract The rapidly globalizing marketplace reflects environmental characteristics requiring the development of unique capabilities that enable the firm to create competitive advantages. Correspondingly, this study addresses challenges faced by managers in a large company with… more »

Enhancing international customer–supplier relationships through IT resources: A study of Taiwanese electronics suppliers

Posted On September 28, 2015
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by Jean, Ruey-Jer Bryan, Rudolf R. Sinkovics, S. Tamer Cavusgil Journal of International Business Studies 41, no. 7 (2010): 1218-1239

Abstract The growing popularity of outsourcing and offshore-partnering activities raises the issue of what strategies are appropriate for firms to successfully manage customer–supplier relationships in the international context. Little has been written about how information… more »