Alliance Orientation: Conceptualization, Measurement, and Impact on Market Performance

Posted On September 28, 2015
Categories Executive Highlights Tags

by Kandemir, Destan, Attila Yaprak, S. Tamer Cavusgil Academy of Marketing Science. Journal 34, no.3 (2006): 324-340

Abstract Interfirm collaborations have inspired a rich literature in marketing and strategy during the past two decades. Building on this extant work, the authors developed a new construct, alliance orientation, and explored its influence on firms’ alliance network… more »

The impact of strategic fit among strategy, structure, and processes on multinational corporation performance: A multimethod assessment

Posted On September 28, 2015
Categories Executive Highlights Tags

by Xu, Shichun, S. Tamer Cavusgil, J. Chris White Journal of international marketing 14, no. 2 (2006): 1-31

Abstract The international marketing literature has produced divergent findings regarding the effect of a standardized marketing strategy on firm performance among large multinational corporations (MNCs). Prior research has typically considered external or environmental factors to reconcile different… more »