Manufacturer governance of foreign distributor relationships: do relational norms enhance competitiveness in the export market?
by Zhang, C., S. Tamer Cavusgil, A. S. Roath Journal of International Business Studies 34, no. 6 (2003): 550-566
Abstract Research on international marketing channels accentuates the importance of relational norms and trust-building activities between buyers and sellers. Indeed, cultural and country differences may limit the use and effectiveness of traditional tools (such as market… more »