Decomposing the effects of market knowledge competence in new product export: A dimensionality analysis

Posted On September 27, 2015
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by Li, Tiger, S. Tamer Cavusgil European Journal of Marketing 34, no. 1/2 (2000): 57-79

Abstract Although the importance of market knowledge competence (MKC) in new product export is assumed in the literature, its effects are not empirically tested due to an insufficient understanding of its dimensionality. This research presents a multidimensional framework of MKC… more »