International partnering: A systematic framework for collaborating with foreign business partners

Posted On September 27, 2015
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by Cavusgil, S. Tamer Journal of International Marketing (1998): 91-107

Abstract One consequence of market globalization has been the growing incidence of collaborative ventures among companies from different countries. Small and large, experienced and novice, companies increasingly are choosing partnerships as a way to compete in the global marketplace. Motives for international collaborative ventures are… more »