An export promotion model for India: Implications for public policy

Posted On September 27, 2015
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by Naidu, G.M., S.Tamer Cavusgil, B.Kinnera Murthy, Mitrabarun Sarkar International Business Review 6, no. 2 (1997): 113–125

Abstract India’s export position has steadily deteriorated over the years since her independence. In spite of a huge bureaucracy to facilitate exports, the effects have been dismal. However, the 1991 reforms signal a change from an inward oriented,… more »

Measuring the potential of emerging markets: An indexing approach

Posted On September 27, 2015
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by Cavusgil, S. Tamer Business Horizons 40, no. 1 (1997): 87–91

Abstract A study develops and illustrates a methodology for quantifying and ranking the market potential of 25 countries identified as emerging markets (EM) by the Economist. An index (the Overall Market Opportunity Index) was developed to measure market potential in EMs. First, 13 economic,… more »

Use of expert systems in international marketing: An application for co‐operative venture partner selection

Posted On September 27, 2015
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by Cavusgil, S. Tamer, Cuneyt Evirgen European Journal of Marketing 31, no. 1 (1997): 73 – 86

Abstract Scarcity of expert knowledge and complexity of decisions make decision making particularly difficult in international marketing. Hence, international marketing offers an appropriate domain for development of useful expert system application. Evaluation and selection of partners for international… more »