Performance issues in US-China joint ventures

Posted On September 27, 2015
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by Osland, Gregory E., S. Tamer Cavusgil California Management Review 38, no. 2 (1996): 106

Abstract An in-depth study of US-China joint ventures offers some insights into the performance of such international business relationships. While the conventional literature treats government as an amorphous aspect of the political-legal environment, in this case government is an active… more »

Pricing for global markets

Posted On September 27, 2015
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by Cavusgil, S.Tamer The Columbia Journal of World Business 31, no. 4 (1996): 66–78

Abstract Pricing is complex and generally subjective in domestic business. It is even more difficult in international business, with multiple currencies, trade barriers, additional cost considerations, and longer distribution channels. Based on a review of corporate best practices, this article proposes… more »