Selecting foreign distributors: An expert systems approach

Posted On September 27, 2015
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by Cavusgil, S.Tamer, Poh-Lin Yeoh, Michel Mitri Industrial Marketing Management 24, no. 4 (1995): 297–304

Abstract Distributor selection is one of the most important choices a manufacturer will make in exporting. Foreign distributors or agents carry on the responsibility of marketing the manufacturer’s product and servicing customers in the local market. The characteristics that contribute… more »