Qualitative Insights into Company Experiences in International Marketing Research

Posted On September 26, 2015
Categories Executive Highlights Tags

by Cavusgil, S Tamer

The Journal of Business & Industrial Marketing 2, no. 3 (1987): 41-54


An analysis was conducted of the nature and scope of international marketing research activities. Some 70 executives of companies involved in the manufacture of industrial products and consumer goods and in the provision of services were interviewed. The… more »