Demand estimation in a developing country environment: Difficulties, techniques and examples

Posted On September 26, 2015
Categories Executive Highlights Tags

by Amine, Lyn S., and S. Tamer Cavusgil

Journal of the Market Research Society 28, no. 1 (1986): 43-65

Abstract

Reviews the literature concerning demand estimation in terms of determining market potential, marketing research in less-developed countries, and cross-nation research. Various approaches to demand estimation are described, including the method of analogy, macro surveys, and… more »