Demand estimation in a developing country environment: Difficulties, techniques and examples

Posted On September 26, 2015
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by Amine, Lyn S., and S. Tamer Cavusgil

Journal of the Market Research Society 28, no. 1 (1986): 43-65


Reviews the literature concerning demand estimation in terms of determining market potential, marketing research in less-developed countries, and cross-nation research. Various approaches to demand estimation are described, including the method of analogy, macro surveys, and… more »