Evaluating Promotional Dimensions of Energy-Conservation Programmes by Utility Companies

Posted On September 26, 2015
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by Weinstein, Robert, Bernard Goitein, S. Tamer Cavusgil

International Journal of Advertising 4, no. 2 (1985): 95-104

Abstract

Evaluations of the promotional aspects of utility energy-conservation programmes are discussed. The primary focus is on the results of promotion recall and market penetration in the context of a home energy audit programme. The findings suggest that… more »

Guidelines for export market research

Posted On September 26, 2015
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by Cavusgil, S.Tamer

Business Horizons 28, no. 6 (1985): 27-33

Abstract

Practical guidelines to assess export market opportunities are presented based on in-depth interviews with executives of 70 exporting companies in Wisconsin and Illinois. In most of the firms studied, such a process was fairly unstructured. Since the number of world markets to be considered… more »