Launching a Weaning Food in a Developing Country: The Moroccan Experience

Posted On September 26, 2015
Categories Executive Highlights Tags

by Amine, Lyn S., Edward Vitale, S. Tamer Cavusgil

European Journal of Marketing 17, no. 5 (1983): 44-54


Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for… more »