Launching a Weaning Food in a Developing Country: The Moroccan Experience
by Amine, Lyn S., Edward Vitale, S. Tamer Cavusgil
European Journal of Marketing 17, no. 5 (1983): 44-54
Abstract
Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for… more »