Webinar: Seeds of Growth: How AGCO Built a Global Tractor Powerhouse From Atlanta

When Martin Richenhagen joined AGCO Corp. in 2004, it was already a $3 billion publicly traded firm. But sixteen years later, when he retired from his posts as chairman and CEO, it was a Fortune 500 powerhouse combining some of the biggest brands in the business of agricultural equipment. With $10 billion in sales, it doubled in size during his tenure to more than 20,000 employees around the globe.

This extraordinary growth story, rooted in metro Atlanta, is linked with Mr. Richenhagen’s vision to expand aggressively via acquisitions while peering constantly around the corner to see future trends in food and farming.

Rather than being absorbed in the halls of academia, Mr. Richenhagen’s business acumen developed from natural curiosity and hustle, starting during his early years as a religion scholar and French teacher and developing along with a love of horses that propelled his ascent to the highest levels of competitive dressage.

Key Takeaways:

-How multinational corporations should navigate a strategy of growth through acquisitions versus organic sales

-Lessons on hiring, training and deploying executives in various emerging and developed markets and across functions, from management to marketing to manufacturing

-How leaders can use embrace cultural differences as an advantage rather than a hindrance.



Thursday, December 1st, 2022

11:00 – 12:00PM EST




About the Speakers:

Martin Richenhagen

Martin Richenhagen was the first and for many years the only German CEO of a U.S.. Fortune 500 company. Born and raised in Cologne, he studied theology, philosophy and worked as a French teacher before he changed fields and started a successful international business career that led him to 16 years at the helm at AGCO ending in 2020.

Mr. Richenhagen currently serves on the Board of Directors of PPG Industries, Linde PLC, Daimler Truck Holding AG and Stihl AG. In 2008, Mr. Richenhagen was appointed Honorary Professor to the faculty of agricultural machinery at the TU Dresden, Dresden University of Technology (Germany) and in 2016, he received an honorary Ph.D. from Szent István University in Gödöllő, (Hungary).

He is the author of “Der Amerika Flüsterer,” or The America Whisperer, a memoir tracking the German-born executive’s early life and journey to the apex of U.S. business.

Trevor Williams

A versatile digital journalist, Trevor Williams has spent more than a decade writing on international business and trade for Global Atlanta, an online news service covering Atlanta’s intersection with the global economy. He has undertaken journalism trips to 30+ countries on five continents, uncovering stories that reveal both the perils and promise of globalization and its ramifications for his home state. Trevor focuses intently on Asia and also has written extensively on foreign direct investment, trade and exports, Georgia’s ties with China, and Atlanta’s emergence as a payments hub, among other topics. Trevor graduated from the University of Georgia with dual bachelor’s degrees in Magazine Journalism and Religion, as well as a minor in Chinese Language and Literature.  He is a proud husband and father of two young sons, as well as the editor of the book “Making Men: Five Steps to Growing Up.”