Consortium for International Marketing Research 

Hosted by Georgia State University CIBER

Upcoming CIMaR Conferences


Further information about the CIMaR Annual Conference is available at CIMaR >>

The Origins

Many researchers are concerned about the generalizability of their research findings in cross-cultural, cross-national settings. Many pursue research topics in a single national environment and wonder if their research results would be confirmed in different contexts.

In 1993, a small number of researchers from across several countries, whose major research interests focus on the internationalization of firms, decided to collaborate in future projects. With the leadership of Professor S. Tamer Cavusgil, then Michigan State University CIBER Founding Executive Director, and Professor Catherine N. Axinn of Ohio University (an MSU alum), an informal research alliance was then formed, known as the Consortium for International Marketing Research (CIMaR).


As an informal, scholarly network, CIMaR consortium members have agreed to undertake joint research projects in order to make significant contributions to the knowledge and practice of international marketing. The extent of collaboration includes:

  • development of research agendas
  • conceptualization and construct development
  • instrument design, and data collection
  • analysis and jointly-authored works

In addition to annual meetings to discuss and/or initiate joint research, CIMaR members also meet at professional meetings such as the Academy of International Business and the American Marketing Association, and extend invitations to visit each other’s campuses. In addition, they arrange for their doctoral students to study at members’ schools.

Mutual Agreement

CIMaR is always open to new participants. However, all members of the Consortium for International Marketing Research commit to:

  1. Jointly develop research proposals and ideas
  2. Work toward development of a standard/uniform set of definitions and measures for key constructs in joint research projects
  3. Execute simultaneous data collection in the creation of a “multi-national” data base
  4. Share the entire data-bases collected for joint research projects
  5. Make a long-term commitment to conducting a series of studies in a programmatic manner
  6. Exchange papers derived from the CIMaR activity
  7. Provide timely and constructive feedback on the papers of other members
  8. Make recommendations about placement of papers and publication strategies
  9. Communicate freely and often to prevent duplication of effort
  10. Acknowledge the role of the other members of CIMaR in providing data, support, analysis, etc. in every publication or presentation based on CIMaR – related collaboration.

Annual Meetings

Year        Venue Chair                        Hosted by
2021 Bodø, Norway Frode Nilssen Nord Universityord University
2020 ***POSTPONED*** Frode Nilssen Nord Universityord University
2019 Ankara, Turkey M. Mithat Uner Atilim University
2018 Atlanta, GA S. Tamer Cavusgil, Ilke Kardes, Daekwan Kim Georgia State University
2017 Florence, Italy Simone Guercini, Andrea Runfola University of Florence
2016 Xi’an, China Kevin Z. Zhou, En Xie, Chengli Shu Xi’an Jiaotong University
2015 Vienna, Austria Barbara Stöttinger, Bodo B. Schlegelmilch WU Vienna (Vienna University of Economics and Business)
2014 Victoria, Canada Linda Shi, Saul Klein University of Victoria
2013 Adelaide, Australia Susan Freeman, Christopher Medlin University of Adelaide
2012 Taipei, Taiwan Jyh-Shen Chiou, Ruey-Jer (Bryan) Jean National Chengchi University
2011 Atlanta, Georgia U.S. S. Tamer Cavusgil, Dan Bello, Ihsen Ketata Georgia State University
2010 Oslo, Norway Carl Arthur Solberg Norwegian School of Management
2009 Beijing, China Shaoming Zou, Huifen Fu Business School, Center for Global Marketing (CGM) & University of International Business and Economics
2008 Rio de Janeiro, Brazil Angela da Rocha, Jorge Carneiro Federal University of Rio de Janeiro & Pontifical Catholic University of Rio de Janeiro
2007 Manchester, U.K. Pervez Ghauri University of Manchester
2006 Istanbul, Turkey Tunc Erem, Esra Gencturk, Serdar Pirtini Marmara University
2005 Barcelona, Spain Alex Rialp, Josep Rialp Autonomous University of Barcelona
2004 Phoenix, Arizona U.S. Catherine Axinn In conjunction with AIB Conference
2003 Chicago, Illinois U.S. Catherine Axinn In conjunction with the AMA conference
2002 San Diego, California U.S. S.Tamer Cavusgil, Catherine Axinn In conjunction with the AMA conference
2001 Sydney, Australia Catherine Axinn, Richard Fletcher University of Technology Sydney
2000 Phoenix, Arizona U.S. Catherine Axinn In conjunction with the AIB conference
1999 Nashville, Tennessee U.S. Sharon V. Thach, Catherine Axinn Tennessee State University
1998 Cesme, Turkey Hulya Tutek Celal Bayar University
1997 Brugge, Belgium Piet Pauwels, Paul Matthyssens Hasselt University
1996 San Diego, California U.S. Catherine Axinn In conjunction with the AMA conference
1995 Odense, Denmark Tage Koed Madsen Odense University
1994 Rio de Janeiro, Brazil Angela da Rocha COPPEAD
1993 East Lansing, Michigan U.S. S. Tamer Cavusgil, Catherine Axinn Michigan State University CIBER [Inaugural meeting with founding members of CIMaR]

Productivity of CIMaR Network

To date, several hundred refereed articles and books have been published, featuring the collaborative work of CIMaR members. Also papers presented in some annual meetings were also published in special editions of the Advances in International Marketing. Over the years, research interests of CIMaR network have grown from export marketing to many different aspects of international marketing and business.


Membership of this collaborative research group has grown from less than a dozen to more than 160 experienced as well as young scholars around the globe. All active researchers of international marketing phenomena are welcome to join. However, potential members must indicate their agreement with the guidelines stated above, Mutual Agreement, if they wish to join CIMaR. There is no membership fee.

If you are interested, please contact Professor S. Tamer Cavusgil at Georgia State University CIBER.

CIMaR network members correspond with each other via the CIMaR Interest Group on Linkedin, a moderated discussion group.

Upcoming CIMaR Conferences

Further information about the CIMaR Annual Conference is available at CIMaR >>


For more information, please contact:

Professor S. Tamer Cavusgil
Fuller E. Callaway Professorial Chair
Executive Director
Georgia State University