CIMaR
Consortium for International Marketing Research
Hosted by Georgia State University CIBER
Upcoming CIMaR Conferences
Further information about the CIMaR Annual Conference is available at CIMaR >>
The Origins
Many researchers are concerned about the generalizability of their research findings in cross-cultural, cross-national settings. Many pursue research topics in a single national environment and wonder if their research results would be confirmed in different contexts.
In 1993, a small number of researchers from across several countries, whose major research interests focus on the internationalization of firms, decided to collaborate in future projects. With the leadership of Professor S. Tamer Cavusgil, then Michigan State University CIBER Founding Executive Director, and Professor Catherine N. Axinn of Ohio University (an MSU alum), an informal research alliance was then formed, known as the Consortium for International Marketing Research (CIMaR).
Mission
As an informal, scholarly network, CIMaR consortium members have agreed to undertake joint research projects in order to make significant contributions to the knowledge and practice of international marketing. The extent of collaboration includes:
- development of research agendas
- conceptualization and construct development
- instrument design, and data collection
- analysis and jointly-authored works
In addition to annual meetings to discuss and/or initiate joint research, CIMaR members also meet at professional meetings such as the Academy of International Business and the American Marketing Association, and extend invitations to visit each other’s campuses. In addition, they arrange for their doctoral students to study at members’ schools.
Mutual Agreement
CIMaR is always open to new participants. However, all members of the Consortium for International Marketing Research commit to:
- Jointly develop research proposals and ideas
- Work toward development of a standard/uniform set of definitions and measures for key constructs in joint research projects
- Execute simultaneous data collection in the creation of a “multi-national” data base
- Share the entire data-bases collected for joint research projects
- Make a long-term commitment to conducting a series of studies in a programmatic manner
- Exchange papers derived from the CIMaR activity
- Provide timely and constructive feedback on the papers of other members
- Make recommendations about placement of papers and publication strategies
- Communicate freely and often to prevent duplication of effort
- Acknowledge the role of the other members of CIMaR in providing data, support, analysis, etc. in every publication or presentation based on CIMaR – related collaboration.
Annual Meetings
| Year | Venue | Chair | Hosted by |
| 2021 | Bodø, Norway | Frode Nilssen | Nord Universityord University |
| 2020 | ***POSTPONED*** | Frode Nilssen | Nord Universityord University |
| 2019 | Ankara, Turkey | M. Mithat Uner | Atilim University |
| 2018 | Atlanta, GA | S. Tamer Cavusgil, Ilke Kardes, Daekwan Kim | Georgia State University |
| 2017 | Florence, Italy | Simone Guercini, Andrea Runfola | University of Florence |
| 2016 | Xi’an, China | Kevin Z. Zhou, En Xie, Chengli Shu | Xi’an Jiaotong University |
| 2015 | Vienna, Austria | Barbara Stöttinger, Bodo B. Schlegelmilch | WU Vienna (Vienna University of Economics and Business) |
| 2014 | Victoria, Canada | Linda Shi, Saul Klein | University of Victoria |
| 2013 | Adelaide, Australia | Susan Freeman, Christopher Medlin | University of Adelaide |
| 2012 | Taipei, Taiwan | Jyh-Shen Chiou, Ruey-Jer (Bryan) Jean | National Chengchi University |
| 2011 | Atlanta, Georgia U.S. | S. Tamer Cavusgil, Dan Bello, Ihsen Ketata | Georgia State University |
| 2010 | Oslo, Norway | Carl Arthur Solberg | Norwegian School of Management |
| 2009 | Beijing, China | Shaoming Zou, Huifen Fu | Business School, Center for Global Marketing (CGM) & University of International Business and Economics |
| 2008 | Rio de Janeiro, Brazil | Angela da Rocha, Jorge Carneiro | Federal University of Rio de Janeiro & Pontifical Catholic University of Rio de Janeiro |
| 2007 | Manchester, U.K. | Pervez Ghauri | University of Manchester |
| 2006 | Istanbul, Turkey | Tunc Erem, Esra Gencturk, Serdar Pirtini | Marmara University |
| 2005 | Barcelona, Spain | Alex Rialp, Josep Rialp | Autonomous University of Barcelona |
| 2004 | Phoenix, Arizona U.S. | Catherine Axinn | In conjunction with AIB Conference |
| 2003 | Chicago, Illinois U.S. | Catherine Axinn | In conjunction with the AMA conference |
| 2002 | San Diego, California U.S. | S.Tamer Cavusgil, Catherine Axinn | In conjunction with the AMA conference |
| 2001 | Sydney, Australia | Catherine Axinn, Richard Fletcher | University of Technology Sydney |
| 2000 | Phoenix, Arizona U.S. | Catherine Axinn | In conjunction with the AIB conference |
| 1999 | Nashville, Tennessee U.S. | Sharon V. Thach, Catherine Axinn | Tennessee State University |
| 1998 | Cesme, Turkey | Hulya Tutek | Celal Bayar University |
| 1997 | Brugge, Belgium | Piet Pauwels, Paul Matthyssens | Hasselt University |
| 1996 | San Diego, California U.S. | Catherine Axinn | In conjunction with the AMA conference |
| 1995 | Odense, Denmark | Tage Koed Madsen | Odense University |
| 1994 | Rio de Janeiro, Brazil | Angela da Rocha | COPPEAD |
| 1993 | East Lansing, Michigan U.S. | S. Tamer Cavusgil, Catherine Axinn | Michigan State University CIBER [Inaugural meeting with founding members of CIMaR] |
Productivity of CIMaR Network
To date, several hundred refereed articles and books have been published, featuring the collaborative work of CIMaR members. Also papers presented in some annual meetings were also published in special editions of the Advances in International Marketing. Over the years, research interests of CIMaR network have grown from export marketing to many different aspects of international marketing and business.
Membership
Membership of this collaborative research group has grown from less than a dozen to more than 160 experienced as well as young scholars around the globe. All active researchers of international marketing phenomena are welcome to join. However, potential members must indicate their agreement with the guidelines stated above, Mutual Agreement, if they wish to join CIMaR. There is no membership fee.
If you are interested, please contact Professor S. Tamer Cavusgil at Georgia State University CIBER.
CIMaR network members correspond with each other via the CIMaR Interest Group on Linkedin, a moderated discussion group.
Upcoming CIMaR Conferences
Further information about the CIMaR Annual Conference is available at CIMaR >>
For more information, please contact:
Professor S. Tamer Cavusgil
Fuller E. Callaway Professorial Chair
Executive Director
Georgia State University
cavusgil@gsu.edu
404.413.7284
