Interdisciplinary perspectives on the middle class phenomenon in emerging markets

Posted On June 13, 2016

International Business Review, Special Issue, Vol. 25, Issue 3, June, 2016.

Guest Editors: S. Tamer Cavusgil, Georgia State University & Peter J. Buckley, Leeds University Business School, UK

The articles in this special issue discuss a variety of aspects that determine the middle class behavior in emerging markets:

  • Interdisciplinary perspectives on the middle class phenomenon in emerging markets by Cavusgil, & Buckley >>Read<<
  • The consumption of cruises in Brazil by Rocha, Da Rocha, & Rocha;
  • The self-theory in Brazil by Abdalla, & Zambaldi;
  • The social stratification in China by Song, Cavusgil, Li, & Luo;
  • Entrepreneurship in India by Javalgi, & Grossman;
  • The new middle class in Turkey by Uner and Gungordu;
  • The trading behavior in Turkey by Bamiatzi, Bozos, & Lambertides;
  • Italian fashion brands in emerging market cities by Guercini, & Runfola;
  • Urban-based market potential analysis in Turkey by Kardes;
  • Political freedom by Kandogan, & Johnson;
  • The middle-income trap by Ozturk;
  • Gold consumption by Liu.

View the publications on International Business Review >>