Webinar: Future Research Directions in International Marketing

 Future Research Directions in International Marketing


Dr. S. Tamer Cavusgil, Georgia State University

Dr. Kelly Hewett, University of Tennessee 


Webinar recording from September 10, 2020


Research in international marketing has been a vibrant scholarly activity. Naturally, research agenda in this field is impacted by business practice in addition to scholarly interests of researchers. Given the turbulent, fast-changing, and uncertain business environment, what ought to be the new research priorities? What specific research themes are worthy of investigation both from the perspective of practical relevance and knowledge advancement?

Hear the perspectives of Professor Kelly Hewett, the current Editor-in-Chief of the Journal of International Marketing, and Professor S. Tamer Cavusgil, the Founding Editor-in-Chief, on future research in international marketing (IM). Kelly will assess the current research in IM and share the editorial objectives and planned special issues of JIM. Tamer will identify promising research directions in the context of emerging markets.

Key takeaways:

  1. Learn about pressing issues in international marketing from two leading scholars in the field;
  2. Hear the research priorities for publishing in the Journal of International Marketing;
  3. Receive an assessment of IM research in the context of emerging markets.


About the Speakers









Dr. S. Tamer Cavusgil
Executive Director, CIBER
Fuller B. Callaway Professorial Chair
Georgia State University


Tamer is a world-renowned educator, scholar, mentor, journal editor, institution builder, leader of professional societies, and advisor to senior executives & international agencies. A trustee of Sabanci University and visiting professor at Leeds University & University of South Australia.

Tamer has authored several dozen books and some 200 refereed journal articles. He mentored over 35 doctoral students at Michigan State & Georgia State who have become accomplished educators themselves. Tamer is the senior author of the leading text International Business: Strategy, Management, and the New Realities, 5th Ed., Pearson Education, co-authored with Gary Knight & John Riesenberger.

Tamer holds a BS from Middle East Technical University and MBA & PhD from University of Wisconsin. He has honorary doctorates from The University of Hasselt & University of Southern Denmark, in addition to being the inaugural Honorary Professor at Atilim University. Tamer is an elected Fellow of the AIB.


Dr. Kelly Hewett
Editor-in-Chief, Journal of International Marketing
Reagan Professor of Marketing, Haslam College of Business
University of Tennessee


Kelly Hewett is the Haslam Family Faculty Research Fellow at UT and serves as Editor-in-Chief of the Journal of International Marketing. Previously, she worked for five years at Bank of America where she was a senior VP in the firm’s corporate marketing group and held prior positions in international marketing and marketing research. Her research has been published in Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, and Journal of International Marketing among others. Kelly has received numerous awards and recognitions for her research, teaching, & service. She has served as a Corporate Trustee for the Marketing Science Institute and as a board member for AMA’s Marketing Strategy and Global Marketing Special Interest Groups. She currently leads several abroad experiences for graduate and undergraduate students, teaches a PhD seminar on marketing strategy, and teaches in UT’s full-time, Executive, & Professional MBA programs.



The International Business Webinar Series is a project of the national CIBER Minority Serving Institution (MSI) Consortium, led by Georgia State University CIBER and sponsored by CIBERs at Florida International University, George Washington University, Indiana University, Loyola Marymount University, Michigan State University, Temple University, Texas A&M University, University of Colorado-Denver, and the University of Maryland. This program is partially funded by the U.S. Department of Education.



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