Webinar: Global Case Teaching Materials and Resources to Engage and Inspire

Global Case Teaching Materials and Resources to Engage and Inspire

Featuring:
Juliet Harrison, Emerald Publishing
Dr. Rebecca Morris, Westfield State University
Dr. Michael Goldman, University of San Francisco

Learn how to ensure success with international teaching cases and pedagogical resources – Emerald Publishing has you covered!

Please join us on May 13th for a webinar highlighting Emerald Publishing’s case developments and scholarly resources. Hear about best instruction practices and learning tools from The CASE Journal and Emerging Market Case Studies editors, and learn more about Emerald’s Cases Hub, a free resource, designed to help you use cases to teach with impact and provide guidance on how to publish your case research.

Learn from expert and seasoned cases scholars on how to teach effectively, how cases are evolving as premier experiential learning tools, and why the case teaching methodology bridges the gap between academe and the real world.

Key takeaways:

  • Gain access to free resources (webinars, sample case studies and teaching notes) designed to help you write a quality case study, teach effectively with cases, and increase your chances of publication.
  • Evolution of the case teaching methodology in business and management – why it delivers theoretical and practical impact for students.
  • Obtain timely information on global case writing competitions, cases that focus on underrepresented communities within business teaching cases, and the evolution of shorter, compact cases.

May 13, 2021 11:00 AM – 12:00 PM EST

Resources

Balancing Food with Integrity & Growth at Chipotle – CASE

Balancing Food with Integrity & Growth at Chipotle – TEACHING NOTE

Building the BrightRock brand – CASE

Building the BrightRock brand – TEACHING NOTE

Global Case Teaching Materials and Resources to Engage and Inspire – Slides

Webinar Jointly Organized by Georgia State University CIBER and Emerald Publishing

About the Speakers


Dr. Michael M. Goldman
Associate Professor, University of San Francisco
Editor-in-Chief, Emerging Markets Case Studies

Michael is an award-winning marketing teacher, researcher and advisor, based in California at the University of San Francisco’s Sport Management Master’s Program. He holds an Adjunct Faculty role with the Gordon Institute of Business Science in Johannesburg, is the Editor-in-Chief of Emerald Publishing’s Emerging Markets Case Studies collection, and is the President of the North American Case Research Association. His research has been published in, among others, the California Management Review, Management Decision, European Sport Management Quarterly, International Journal of Sports Marketing & Sponsorship, and the Case Research Journal. From advising the MTN Group on leveraging their FIFA World Cup sponsorship, to upskilling relationship managers at Barclays and Safaricom in Kenya, to developing sales skills workshops with the Los Angeles Clippers, Michael has worked with students, managers and clients to enhance their abilities to acquire, grow and retain profitable customers.


Dr. Rebecca Morris
Professor and Chair, Westfield State University
Editor-in-Chief, The Case Journals

Rebecca is a Past-President and Fellow of The CASE Association and a Past-President and Fellow of the North American Case Research Association (NACRA). Her cases have been published in the top three case journals—the Case Research Journal, The CASE Journal and the Business Case Journal. Two of the cases she mentored as a faculty supervisor have won NACRA’s Best Student Authored Case Award. Rebecca’s cases on Nike, GlaxoSmithKline, Abbott Labs, and Kodak have appeared in more than 20 textbooks including all of the major textbooks in strategic management. She is a frequent presenter at The Case Association and NACRA annual meetings and was the keynote speaker at the ALAC meeting in Monterrey, Mexico in 2007, the WACRA meeting in Lima, Peru in 2016, and the WACRA meeting in Rotterdam, Netherlands in 2018.

Rebecca has served as the Editor-in-Chief of The CASE Journal since 2016. During this time, the journal moved from three issues per year to six issues per year. Dr. Morris writes editorial letters on case writing, case research and/or case teaching. The focus of these letters is to shape and advance the field of case research, writing and pedagogy. TCJ has published 24 editorial essays authored by Dr. Morris. Many of her editorial letters have been listed in the most frequently downloaded articles of the year.

Currently, Rebecca serves as Chair of the Economics and Management Department at Westfield State University in Westfield, MA. Previously, she taught strategic management and international business courses for 32 years at The University of Nebraska at Omaha.


Juliet Harrison
Executive Publisher, Emerald Publishing
Juliet Harrison is the Cases Lead at Emerald Publishing and is responsible for the strategic development of Emerald’s Business Cases product portfolio, bringing in new business to evolve Emerald’s publishing offer through both licensed and proprietary content, and working across the business to develop and deliver new products to attract global authorship, users, and purchasers.
Juliet is also a trainer for the ALPSP ‘How Journals Work’ training course and has over 12 years’ experience within the field of academic publishing.