Evaluating Promotional Dimensions of Energy-Conservation Programmes by Utility Companies

Posted On September 26, 2015
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by Weinstein, Robert, Bernard Goitein, S. Tamer Cavusgil

International Journal of Advertising 4, no. 2 (1985): 95-104

Abstract

Evaluations of the promotional aspects of utility energy-conservation programmes are discussed. The primary focus is on the results of promotion recall and market penetration in the context of a home energy audit programme. The findings suggest that targeted promotional efforts to maximize the net benefits of the home energy audit programme are needed.

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