March 2016: Congratulations to Dr. Ayse Ozturk on a successful defense of her PhD dissertation.
The final oral examination for the degree of Ph.D. in Business Administration was held on Thursday, March 24, 2016 at the Institute of International Business of the Robinson College of Business.
Congratulations, Ayse! We wish you further success in your future endeavors!
Ayse Ozturk’s Dissertation Committee
Tamer Cavusgil (Chair), Georgia State University
Naveen Donthu, Georgia State University
Leigh Anne Liu, Georgia State University
Denish Shah, Georgia State University
Jagdish Sheth, Emory University
Sengun Yeniyurt, Rutgers University
Essays on the Convergence of Consumer Spending Patterns across National Markets
Although the international marketing literature commonly assumes that consumers across countries are becoming similar in their consumption, this assumption has not been empirically tested on a global scale. In this dissertation, we develop a conceptual framework of convergence of consumer spending, empirically test whether global convergence is observed, and investigate its effects on firm performance. Our findings show that there is an overall convergence trend with respect to consumer spending patterns, and that convergence increases the market shares of the leading firms in a market. The findings of this study have theoretical and managerial implications on major marketing areas including global marketing strategy, internationalization, and market segmentation.