Demand estimation in a developing country environment: Difficulties, techniques and examples

by Amine, Lyn S., and S. Tamer Cavusgil

Journal of the Market Research Society 28, no. 1 (1986): 43-65

Abstract

Reviews the literature concerning demand estimation in terms of determining market potential, marketing research in less-developed countries, and cross-nation research. Various approaches to demand estimation are described, including the method of analogy, macro surveys, and proxy indicators, and the use of several techniques is illustrated through examples of the evaluation of the Moroccan market for locally produced wallpaper and for bandaids. Difficulties associated with the use of these techniques in developing countries are discussed.