CIMaR 29th Annual Conference Highlights
Dr. Leigh Anne Liu, Director of the Institute of International Business, was the Keynote Speaker at the Consortium for International Marketing Research (CIMaR) 29th Annual Conference held June 20-23, 2022 at Nord University, Bodo, Norway. She spoke on Global Business: Implications for Business and Scholars.
Prof. Salomao Alencar DeFarias, an Institute of International Business faulty member, won CIMaR’s Best Paper Award, entitled: Cultural Dimensions and Product Endorsement: An Analysis of Digital Influencer Postings on Social Media. The purpose of the study is to understand the individualism/collectivism and masculinity/femininity cultural dimensions presented in the endorsements made by digital influencers on Instagram.