Research Associate

Jing Song

Jing SongDr. Jing Song, who recently served as a visiting scholar at GSU-CIBER, is now a research associate with the center. Jing’s home institution is Southwest Jiaotong University, Chengdu, China, where she is an assistant professor of marketing at School of Economics and Management. Jing received her Ph.D. degree in Marketing from Peking University in 2011. Her current research interests include marketing strategy, service marketing, business to business marketing, and middle class consumers in emerging markets. Her academic works have been published in both international and Chinese academic journals. She and a co-author are the Journal of Business-to-Business Marketing‘s “2011 Best Paper Award” winners. Dr. Jing Song is currently working with GSU-CIBER on a research project focusing on the middle class phenomenon in Emerging Markets. Her work on Chinese consumers also appears in GlobalAtlanta.