Research Associate

Elizabeth Briody

Elizabeth BriodyElizabeth K. Briody is a cultural anthropologist who has been engaged in cultural change efforts for more than 25 years. She is recognized as one of the world’€™s leading experts on the culture of work and organizations with numerous publications, a patent, innovative tools and awards. Much of her work experience is based on her research at General Motors R&D, where she was a technical fellow. There she consulted for diverse organizations and senior executives, and conducted field research in manufacturing facilities, offices and homes around the world. Elizabeth organized, directed and facilitated problem-solving sessions on many topics including organizational change, creating a “€œhybrid”€ organizational culture, and knowledge and technology transfer. She also led the development of a computer game designed to improve collaboration skills in the workplace.

Elizabeth is founder of Cultural Keys LLC, a consulting firm specializing in improving organizational effectiveness, and understanding and reaching customers. Recent field projects have involved rebuilding trust following the downsizing of a medical group, discovering shortfalls in employee and customer images of a world leader in intimate apparel, communicating the value of a non-profit senior community to prospective residents, and helping a leading international hotel chain remake its “traditional”€ brand. Her latest publications include The Cultural Dimension of Global Business (with G. Ferraro – 2012 in press, Prentice Hall), Transforming Culture (with R.T. Trotter II and T.L. Meerwarth – 2010, Palgrave) and Partnering for Organizational Performance (with R.T. Trotter, II – 2008, Rowman and Littlefield).

Elizabeth holds M.A. and Ph.D. degrees in anthropology from The University of Texas at Austin. Her undergraduate work was at Wheaton College in Norton, Massachusetts, and at Lycée Baudelaire in Roubaix, France. She is past president of the National Association for the Practice of Anthropology, a section of the American Anthropological Association. She is also adjunct professor at the Eli Broad Graduate School of Management at Michigan State University, the Departments of Anthropology at Northern Arizona University and Wayne State University, and the Department of Psychology at Central Michigan University.