IB Pedagogy

Dr. Sevgin Eroglu

is a faculty member in the Robinson College of Business, Institute of International Business, Georgia State University. She specializes in international marketing, retailing, and consumer behavior. Dr. Eroglu’s research has been published in leading academic journals including: Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Retailing, International Marketing Review, Marketing Letters and Journal of Consumer Psychology. Her extensive teaching, consulting, speaking and training activities span a variety of organizations (commercial and academic) and geographies (Europe, Asia, North Africa and the Americas). Dr. Eroglu has been recognized as a master teacher in graduate and executive teaching and has been the recipient of numerous teaching awards. Her consulting work spans the spectrum from marketing research to marketing strategy in both domestic and international contexts. She maintains her long-term affiliations with many academic and commercial institutions including those in France, Brazil, Egypt, Italy and Turkey.