A Taxonomy of Born-global Firms
by Knight, Gary A., S. Tamer Cavusgil
Management International Review 45, no. 3, Aspects of the Internationalization Process in Smaller Firms (2005): 15-35
This study develops a taxonomy to better understand “born-global” firms, a breed of young companies that begin selling their products in foreign markets at or near the firm’s founding. The study describes each firm grouping with regard to its basic orientations and the generic strategies that it applies, as well as associated international performance outcomes. Findings suggest that superior international business performance in born globals tends to be driven by entrepreneurial orientation and technological leadership, as well as the strategies of differentiation and focus. Findings are discussed with regard to their scholarly and practical implications.